All Things Video Production

Iper blog

Getting a better return on investment from TV commercials and Viral Videos

06/01/2011

With 20 per cent of all advertising failing or negatively affecting the brand it is supposed to be promoting, it only takes a tiny amount of time and money to…

Sony PMWF3 Super 35mm Camera, we’re preparing a nice home for you…

06/01/2011

Sony is about to launch the new PMWF3 Super 35mm Digital Cinematography Camcorder. The PMWF3 represents a breakthrough for independent producers and filmmakers in terms of features, performance and…

Six rules of digital engagement within online advertising

13/09/2010

We advocate the use of engagement to deliver a message, rather than the interruption method preferred by online display advertising. A consumer is much more…

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