How to Hire a Video Production Company
Technology is certainly becoming more accessible. What does this mean for the video production industry. Well it means that every man and his dog can afford a HD camera now…
Why is Animated Video Production Gaining So Much Importance?
Seems these days, particularly in the internet marketing world, animated video production is the name of the game. This is perhaps because it is easier to explain a topic with…
Should the worth of a commercial affect the cost of a commercial?
Ask advertisers this question — if the worth of a commercial should affect the cost of a commercial — and the answer is unanimous. “But, of course,” they say. Ask…
How iMovie is destroying the art of video production – you get what you pay for.
Nowadays many people fail to see that there is a level of artistic knowledge and talent associated with video production. They believe that if someone can grasp the fundamental skill…
7 Deadly Sins of advertising via Viral Video
Here at Ipermedia one of our favourite type of projects to work on is viral videos. They are great. There really is no limit to what a “viral” video can…
Six rules of digital engagement within online advertising
We advocate the use of engagement to deliver a message, rather than the interruption method preferred by online display advertising. A consumer is much more…