QLD Health - Winter Wellness Campaign

After an in-depth concept and vision development process with QLD Health, we moved into production—scouting locations, casting talent, and bringing the entire concept to life. To authentically capture the diverse experiences of Australians affected by the flu, IPER orchestrated a meticulously planned two-day shoot. The production featured a series of vignettes, each spotlighting individuals from various walks of life within their personal settings. This approach aimed to reflect the universal vulnerability to influenza, emphasising that it can impact anyone, regardless of age or background. The production design team worked diligently to ensure each setting resonated with authenticity, selecting locations and props that mirrored the everyday lives of the subjects. In the below documents you can see some of the pre-production research the crew completed. This attention to detail was crucial in creating relatable scenarios that would resonate deeply with the audience. Despite the ambitious shooting schedule, the professionalism and efficiency of the crew allowed for a seamless production process, culminating in a powerful and emotive final product.

Central to the campaign's impact is its focus on personal stories that highlight the disruptive nature of the flu. Each vignette was crafted to depict the challenges faced by individuals as they navigate daily activities while battling the illness. Scenes portrayed moments such as a parent struggling to care for their child, a young professional unable to attend work, and an elderly individual facing heightened health risks. The cinematography employed close-up shots to convey the physical and emotional toll of the flu, allowing viewers to connect intimately with each subject's experience. Natural lighting and a subdued colour palette were utilised to enhance the realism and gravity of the situations depicted. Direction focused on eliciting genuine performances, capturing the subtle nuances of discomfort and fatigue associated with the flu. This approach ensured that the portrayals remained sincere and relatable, fostering a strong empathetic response from the audience.

Post-production played a crucial role in shaping the final narrative of the campaign. The editing process focused on weaving together multiple personal stories in a seamless and emotionally engaging way. By carefully balancing pacing and scene transitions, we ensured that each moment resonated with viewers while maintaining a natural flow. Subtle sound design reinforced the message, with ambient household noises emphasising the contrast between normal life and the struggles caused by the flu. The grading process brought a warm yet slightly muted tone, aligning with the campaign’s mix of realism and emotional depth. Once released, the QLD Winter Wellness Campaign gained strong traction across various platforms. Its relatable and visually compelling approach struck a chord with audiences, driving home the importance of flu prevention. The campaign successfully raised public awareness about free flu vaccinations and simple yet effective hygiene habits. With widespread engagement and positive reception, it proved to be an impactful initiative in promoting community health.