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Precision and Performance in Every Adventure.
Garmin’s FENIX line represents the pinnacle of multisport smartwatches, designed for athletes, adventurers, and outdoor enthusiasts who demand the highest level of performance. In partnership with Chinese video agency Relay, we brought this vision to life through a series of high-energy commercials shot on location in Queenstown, New Zealand. The campaign showcases the FENIX watch in action, emphasizing its durability, precision, and cutting-edge features. Distributed across mainland China, these commercials position the FENIX as the ultimate companion for those who push their limits in the world’s most demanding environments.
Bringing the Garmin FENIX campaign to life required meticulous planning, from location scouting to assembling a crew capable of capturing the rugged beauty of Queenstown. Working closely with Relay, we crafted a dynamic visual narrative that complemented the brand’s ethos of endurance and innovation. The production involved extensive pre-shoot research to ensure that each scene authentically represented the adventurous spirit of Garmin users. Shooting in the stunning yet unpredictable New Zealand terrain meant adapting to rapid weather changes and challenging conditions, but our seasoned team was well-prepared to deliver high-quality visuals that met the client’s vision.
At the heart of this campaign is the spirit of exploration and resilience. The commercial series follows athletes and outdoor enthusiasts as they navigate Queenstown’s breathtaking landscapes—scaling mountains, cycling rugged trails, and conquering open waters, all while relying on their Garmin FENIX watches for precision tracking and navigation. Through a mix of sweeping cinematic shots and intimate close-ups, the campaign highlights the product’s durability, GPS accuracy, and advanced performance metrics. The use of dynamic camerawork, drone footage, and slow-motion sequences immerses viewers in the high-energy action, reinforcing Garmin’s position as a leader in outdoor technology.
Post-production was key in refining the raw footage into a sleek, high-intensity campaign. The edit balanced fast-paced action sequences with moments of quiet precision, showcasing the versatility of the FENIX watch. Color grading emphasized the natural vibrancy of Queenstown’s landscapes, while sound design enhanced the immersive experience with the rustle of wind, crunch of gravel, and rhythmic breathing of athletes in motion. Released across China, the campaign resonated with Garmin’s target audience, positioning the FENIX line as a must-have for adventurers and athletes seeking peak performance.
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