The Challenge:
Berry Bottle, a Kickstarter-backed brand, came to us with a challenge: How do you break into the saturated drink bottle market and stand out as a new player? As a fresh face in a competitive industry, they needed a solution that would give them credibility, reach potential customers, and get their brand noticed. The pressure was on—they had to make a lasting impression, fast.
The Solution:
IPER’s approach was all about showcasing the brand’s sleek and professional identity while keeping their core values front and center. Despite being newcomers, we wanted to make sure that Berry Bottle looked like a company that belonged at the top, right from the start. We created a cinematic and polished video that captured their innovative design, focusing on the product’s key selling points in a way that felt fresh and appealing.
By blending sophisticated visuals with a compelling narrative, we highlighted the quality and practicality of the Berry Bottle while communicating its uniqueness. The goal was to make sure that their audience didn’t just see another generic bottle on the market—but rather a product that was designed with purpose and innovation.
The Execution:
Our team went to work, creating a visually striking video that was as sleek as the product itself. We captured the product in action, emphasizing its features and benefits with crisp shots and smooth transitions. At the same time, we ensured the video felt relatable and approachable—helping potential customers connect with the brand on a deeper level.
Given the Kickstarter focus, we also tailored the content to appeal to a wider audience, ensuring it resonated with both those familiar with crowdfunding and newcomers who were discovering the brand for the first time.
The Outcome:
The video and the campaign that followed were a success. Berry Bottle came across as polished, professional, and ready to compete with established players in the drink bottle space. What started as a Kickstarter campaign turned into a brand that’s now set up for long-term success. Thanks to the visual identity we helped them create, Berry Bottle’s presence felt strong and trustworthy, even as a newcomer.
Through our collaboration, Berry Bottle reached their target customers effectively, and the campaign exceeded expectations. It’s clear that this brand is here to stay, and we’re proud to have played a part in their journey.
Want to see how we work?
Explore more at iper.com.au
Or follow the behind-the-scenes action at @iper_au on Instagram
