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It's time to re-imagine retirement.
Retirement is your time to live life on your terms—whether it’s pursuing new passions, traveling, or spending quality time with loved ones.
At Renaissance Retirement Living, life is about freedom, fun, and connection. To capture this vibrant lifestyle, we planned a visually engaging brand film that would highlight the sense of community, high-end amenities, and active living that Renaissance offers. A strong foundation starts with a well-developed script, so our team worked closely with Renaissance to craft a narrative that would resonate with potential residents and their families. Every scene was mapped out to bring their brand values to life, ensuring the film felt warm, inviting, and aspirational. Next, we focused on location scouting, selecting key spots that showcased the best of the Renaissance lifestyle—from social spaces and lush outdoor areas to residents enjoying their day-to-day activities. Careful planning ensured a seamless shoot, making the most of natural light and beautiful surroundings. From the outset, we knew this project required two distinct versions—one as a standalone lifestyle piece and another enhanced with motion graphics and animation. The goal was to create a dynamic, polished experience that would stand out in a competitive market.
The live-action footage captured real moments of joy, relaxation, and social connection. But to take it further, we incorporated motion graphics and animation, adding a layer of energy and clarity to the storytelling. The animated elements helped to: Emphasise key messages, reinforcing Renaissance’s premium lifestyle. Create seamless transitions, making the narrative flow effortlessly. Visually enhance amenities and features, making them more engaging and easy to understand. By blending cinematic visuals with smooth animations, we crafted a film that feels modern, inviting, and aspirational—perfectly aligned with Renaissance’s brand.
In post-production, our focus was on creating a refined and impactful final piece. The motion graphics version added a fresh, contemporary edge, making the video even more engaging and informative. Once launched, the video became an essential marketing tool, used across digital campaigns, social media, and website promotions to attract new residents and showcase Renaissance as a top-tier retirement destination.
Working with the IPER team has been a great experience. Travis provided great insight into how to elaborate the script for the videos of our School media campaign, and directed in an efficient manner during filming at the Advanced Engineering Building. Overall, a great experience.
Travis and the team at IPER are true experts in the digital content creation arena. Marketing Connxtion have worked with them on a variety of projects from full story telling videos, to detailed still aerials and even event photography. Every project has been handled with full professionalism from briefing through to client delivery. Always a pleasure to work with they are the masters at customer centric visual delivery. We look forward to the next opportunity to work with IPER.
In a nutshell the video presentation was perfect. Comments ranged from moving to powerful. Right after I sat down, we had a company come right up and start talking business - which we secured.
Tell us about your goals, and we’ll craft a video strategy to help you stand out in a crowded market.
