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From idea conception through  production planning, 
scripts, storyboards, co-ordination

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From idea conception through  production planning, 
scripts, storyboards, co-ordination

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From idea conception through  production planning, 
scripts, storyboards, co-ordination

About Project

From idea conception through  production planning, 
scripts, storyboards, co-ordination

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Coolum State High School

Where Passion and Fun Collide.

At Coolum State High School, education is more than just lessons—it’s about kindling minds, fostering friendships, and inspiring dreams. This brand film takes viewers on a journey through the heart of a school that’s shaping the next generation of thinkers, creators, and leaders.

Client

Coolum State High School

Production Company

IPER

Creative Director

Travis Hunt

Producer

Deness Lu

Director

Rhys Ellis

Pre-Production

This brand film was created for Coolum State High School, located on the Sunshine Coast, QLD. Our goal was to capture the essence of student life, from academics to extracurricular activities, showing how Coolum fosters both learning and community spirit. To bring this vision to life, we planned an ambitious four-day shoot, ensuring we could cover the diverse aspects of school life. From surf clubs to science labs, basketball games to graduation day, we crafted a comprehensive visual story that reflects the energy and passion of the school. Working closely with the school community, we coordinated authentic moments that highlight what makes Coolum State High unique. The teachers' enthusiasm and the students’ energy made filming a joy, and it shines through in the final product.

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Bringing the Story to Life

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Process

The magic of this project came from real moments, real students, and real school spirit. To make the video feel genuine and engaging, we focused on immersive cinematography - bringing viewers into the classrooms, onto the courts, and out into the surf. Dynamic Camera Work: We used a mix of fluid motion shots, close-ups, and wide landscapes to showcase the vibrancy of student life. Natural Lighting & Warm Tones: Capturing authentic daylight and warm hues helped reinforce the welcoming and inspiring environment of the school. Authentic Student & Teacher Interactions: Rather than staged performances, we captured candid moments of learning, teamwork, and celebration. By ensuring every frame felt real and energetic, we created a film that isn’t just about a school—it’s about a community that thrives together.

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Execution & Impact

Post-production focused on keeping the energy uplifting and inspiring, reflecting the school’s personality. The editing combined fast-paced cuts with immersive sequences, letting the energy of each scene flow seamlessly into the next. The final brand film became a powerful representation of Coolum State High’s culture. Shared across social media, school websites, and promotional channels, it helped to attract prospective students and families by offering a genuine glimpse into what makes Coolum unique.

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What we do
Bec Stewart
Marketing & Administration Officer, Coolum State High School

Travis and the IPER crew were brilliant to work with. Not only did they produce an amazing product, they did so whilst directing approximately 100 teenagers, in multiple locations, over five long days of filming! Not an easy task! They steered our school project in a creative, emotive direction, and produced a video that told a story. Our video encompasses all of the particulars we needed it to, in a visually-beautiful style. Thank you IPER - we are extremely grateful for all your time and efforts.

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