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Training animation to showcase iPhone camera power.
This animated training video helps Apple retail staff recommend iPhones to customers passionate about photography. It highlights how the iPhone delivers DSLR-quality images in a more convenient and user-friendly form. Designed for internal training, the video empowers staff to speak confidently about iPhone camera features and how they fit into real customer needs. The clean, modern animation aligns with Apple’s brand while keeping the content engaging and easy to follow.
This training animation was developed to help Apple retail employees confidently recommend iPhones to customers who are passionate about photography. The goal was to show how the iPhone offers powerful, DSLR-level camera capabilities—without the bulk. In collaboration with Apple’s learning and development team, we developed a sharp, informative script that highlighted key features like portrait mode, night photography, and image processing. We focused on balancing technical information with accessibility, ensuring the content could resonate with staff of all experience levels. Styleframes and storyboards were created to reflect Apple’s premium aesthetic while keeping the visuals fun and engaging.
Our animation team crafted a sleek, minimal visual style that aligned with Apple’s global brand, using clean transitions and crisp iconography. We designed side-by-side comparisons of iPhone and DSLR usage, showcasing how the iPhone offers pro-level results in a more portable and user-friendly form. The animation featured simulated photos, dynamic text, and illustrative motion graphics that walked viewers through features like Smart HDR, depth control, and seamless editing—all designed to empower staff with relatable talking points during customer conversations.
In post-production, we polished the flow and added music, voiceover, and subtle sound design to elevate the overall experience. The final animation is now part of Apple’s internal training toolkit, helping retail staff around the world connect customer needs with iPhone camera strengths. This piece stands as a prime example of how motion design can simplify complex comparisons and reinforce Apple’s position as a leader in mobile photography—making it easier for employees to share that story with confidence.
Working with the IPER team has been a great experience. Travis provided great insight into how to elaborate the script for the videos of our School media campaign, and directed in an efficient manner during filming at the Advanced Engineering Building. Overall, a great experience.
We recently used Iper to film 6 mental health literacy films and they were incredible! The team were responsive, reliable, always prompt, made us feel comfortable on the day and were absolute guns at turning our messy scripts into clear, concise and professional films. The editing phase was easy, they use an online interactive platform and again, were always responsive to comments and feedback. We are stoked with the outcome and would recommend them to anyone looking at creating films!
The result exceeded expectations and IPER's understanding of the target audience was obvious.
We've been using IPER for several years for all our video shooting and production needs. They're always fast, great quality and cost effective. They also do some great recorded translation work.
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