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Local Business, Big Screen Impact!
It was our privilege to produce a cinema spot for Betta Car & Ute Hire, a proudly local business committed to providing reliable vehicle rental solutions. Filmed in the heart of the community, this fun and engaging ad brought a lighthearted tone to the big screen. With a focus on relatable moments and the brand’s dependable service, the spot showcased the joy of supporting local while delivering a memorable viewing experience.
Bringing the Betta Car & Ute Hire campaign to life was a true celebration of local spirit. From scouting familiar locations to working with a talented local crew, every aspect of the production reflected the brand’s community roots. The concept was designed to resonate with audiences, highlighting the practical benefits of the company’s vehicles while injecting a dose of humour and warmth. Collaborating closely with the client, we ensured the spot authentically captured the essence of a trusted local business.
The ad followed a series of light-hearted scenarios that showcased how Betta Car & Ute Hire’s vehicles make life’s everyday challenges a little easier. From weekend projects to family moves, the narrative emphasised the brand’s reliability and accessibility. The tone was upbeat and fun, striking a perfect balance between humour and sincerity. Through dynamic camera work and playful direction, the spot delivered a relatable story that connected with cinema audiences.
In post-production, careful attention was given to maintaining the ad’s energetic spirit. Crisp editing, vibrant colour grading, and a cheerful soundtrack all contributed to the spot’s lively tone. The final product was a hit with local moviegoers, reinforcing Betta Car & Ute Hire’s reputation as a dependable choice for vehicle rentals. The campaign not only highlighted the brand’s services but also demonstrated the impact of authentic, locally produced advertising in fostering community connections.
In a nutshell the video presentation was perfect. Comments ranged from moving to powerful. Right after I sat down, we had a company come right up and start talking business - which we secured.
Our company engaged IPER for some of our ads. We found them wonderful to work with, creative, and on time through the whole process. We look forward to continuing to send work their way!
Travis and the team at IPER provide an exceptional service. They understand the ins and outs of video production and all the latest trends. I would highly recommend IPER to assist with any of your video needs.
Travis and the team at IPER are true experts in the digital content creation arena. Marketing Connxtion have worked with them on a variety of projects from full story telling videos, to detailed still aerials and even event photography. Every project has been handled with full professionalism from briefing through to client delivery. Always a pleasure to work with they are the masters at customer centric visual delivery. We look forward to the next opportunity to work with IPER.
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