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Kids become rockstars on the cricket field in this vibrant Big Bash League x Woolworths ad.
For the Big Bash League x Woolworths campaign, we brought the Woolworths Cricket Blast program to life, turning a group of young players into rockstars on the cricket field. Shot in just half a day across Queensland’s iconic sporting locations, the 30” ad follows a cricket ball on a colourful, animated journey from a bus ride full of excited kids to the stadium, capturing every moment of energy, fun, and celebration. The ad aired in stadiums during the Big Bash League and The Ashes, inspiring kids to grab a bat, join the program, and feel like stars on the field.
For the Big Bash League x Woolworths campaign, we brought the Woolworths Cricket Blast program to life, giving kids the chance to feel like rockstars on the cricket field. In just half a day of shooting, we captured a group of young players in one of Queensland’s iconic sporting locations, collaborating with Tag as their live-action partner. The 30” ad follows the journey of a cricket ball, from a bus ride full of excited kids, through dynamic animated transitions, to the stadium, showcasing kids chasing, hitting, and celebrating cricket in a vibrant, playful way.
With a tight one-week turnaround, we handled the full edit, SFX and colour grading to create a cinematic and energetic feel that matched the BBL’s excitement. Animation was provided by the client, which we integrated seamlessly with the live-action footage to maintain the ball’s colourful journey throughout the ad. Every frame was carefully crafted to capture the thrill of the summer of cricket.
The final ad aired in stadiums during the Big Bash League and The Ashes, delivering a high-energy, engaging experience that puts kids at the centre of the action. The client was extremely happy with the result, praising the vibrant storytelling and smooth integration of live-action and animation. The ad successfully inspires young players and families to join the Woolworths Cricket Blast program, turning every cricket session into a “big stage” moment.
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