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Let's talk about Anxiety - Headspace

Live-action video exploring anxiety and coping strategies.

This live-action video, produced for Headspace, delves into the experience of anxiety, highlighting its indicators and offering practical methods to manage it. Through real-life scenarios and expert insights, the video aims to educate viewers on recognizing anxiety symptoms and adopting effective coping mechanisms. The content aligns with Headspace's mission to make mental health support accessible and relatable.

Client

Headspace

Production Company

IPER

Creative Director

Travis Hunt

Producer

Dave Owen

Director

Pre-Production

Headspace, a global leader in mindfulness and mental health support, sought to create a live-action video that addresses the complexities of anxiety. The objective was to produce content that resonates with viewers by portraying authentic experiences and providing actionable advice. Collaborating closely with Headspace's content team, we developed a script that balances informative content with empathetic storytelling.

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Production

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Process

Filmed in various real-world settings, the video features individuals navigating everyday situations that trigger anxiety. The cinematography focuses on capturing genuine emotions and reactions, providing viewers with relatable narratives. Expert commentary is interwoven to offer clarity on anxiety symptoms and introduce mindfulness-based coping strategies.​

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Execution & Impact

Upon completion, the video was integrated into Headspace's suite of mental health resources, accessible through their platforms. Feedback indicates that viewers found the content both enlightening and comforting, appreciating the blend of real-life storytelling with practical guidance. This project exemplifies Headspace's commitment to delivering accessible mental health education through engaging and relatable content.

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Create animated explainervideos that engage.

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What we do
Sandor Harris
Training Academies Coordinator, SEQ

In a nutshell the video presentation was perfect. Comments ranged from moving to powerful. Right after I sat down, we had a company come right up and start talking business - which we secured.

Alicia Johncock
Alicia Johncock, (Former) Marketing Manager

We've been using IPER for several years for all our video shooting and production needs. They're always fast, great quality and cost effective. They also do some great recorded translation work.

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Tell us about your goals, and we’ll craft a video strategy to help you stand out in a crowded market.

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