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A dynamic product film for Online Auto Parts that mixes live action footage with animation graphics to showcase automotive components in a visually engaging way.
IPER produced a product film for Online Auto Parts that combines live action footage of automotive components with imaginative animated graphics. Using creative animation such as trucks moving across the set, the film delivers an engaging visual experience that highlights key products while enhancing viewer engagement. The result is a dynamic blend of real world imagery and motion design that feels energetic, polished and true to the client’s brand.
For the Online Auto Parts project, IPER began with a concept that balanced real world product presentation with playful motion design. Pre production focused on understanding the client’s product range, how best to showcase key auto parts and how animated elements could be integrated to elevate the visual experience. Storyboarding and shot planning included ideas for incorporating dynamic graphics - such as animated trucks driving across surfaces - alongside real auto parts and usable live action footage. This planning stage ensured that both the practical and imaginative elements of the film were considered from the outset
Production involved capturing live action footage of auto parts in use, staged across a custom desktop set. The camera work and lighting were designed to give each part strong presence on screen while also leaving room within the frame for animation to interact with the physical objects. The live action shoot focused on texture, detail and motion, capturing the feel of real automotive components so that the added animation graphics would feel integrated and complementary. This blend of staged performance and product capture gave the project its energetic and visually engaging foundation.
In post production the real world footage and animated elements were woven together to create a lively and engaging product film. Motion graphics and animation were added throughout, with trucks and other visual elements moving seamlessly around and through the live action set. Editing focused on rhythm and flow, making sure that each transition between live action and animation felt fluid and purposeful. Colour grading and sound design enhanced both the real footage and the graphic touches, resulting in a final piece that feels dynamic, visually distinctive and tailored to Online Auto Parts’ brand personality.
The true value we've found working with IPER is that they are creative enough to come up with the killer ideas, and technically inclined enough to execute them flawlessly.
We recently used Iper to film 6 mental health literacy films and they were incredible! The team were responsive, reliable, always prompt, made us feel comfortable on the day and were absolute guns at turning our messy scripts into clear, concise and professional films. The editing phase was easy, they use an online interactive platform and again, were always responsive to comments and feedback. We are stoked with the outcome and would recommend them to anyone looking at creating films!
Have used IPER a number of times on various different projects. Have always been a pleasure to work with, and have always returned high quality work on time and on budget. Highly recommend.
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